Books for Prep

1.

Power Pricing
by: Robert J. Dolan, Hermann Simon
February 19, 1997

2.

Strategic Marketing Management (Practice of Management)
from: Harvard Business School Press
1992-11

3.

Marketing Management: Text and Cases
by: Robert J. Dolan
July 20, 2001

4.

Managing the New Product Development Process: Cases and Notes
by: Robert J. Dolan
1993-01

5.

Every Child, Every School: Success for All (1-Off)
by: Robert E. Slavin, Nancy A. Madden, Lawrence J. Dolan, Barbara Hanna Wasik
April 16, 1996

6.

Esencia del Marketing - Estrategia - Vol. I (Seleccion de articulos de grandes pensadores contemporaneos: Shapiro, Levitt, Anderson, Takeuchi, Quelch, Borden, etc.)
from: Grupo Editorial Norma/Harvard Bus. School Press
1996-09

7.

Managing the New Product Development Process
by: Robert J. Dolan
1999-07

8.

Positioning and pricing the product line (Working paper / Division of Research, Graduate School of Business Administration, Harvard University)
by: Robert J Dolan
1983

9.

'Whenever and wherever we choose': the replication of 'Success for All.' (program for disadvantaged students): An article from: Phi Delta Kappan
by: Robert E. Slavin, Nancy A. Madden, Lawrence J. Dolan, Barbara A. Wasik, Steven M. Ross, Lana J. Smith
July 28, 2005

10.

Marketing Management: Principles, Analysis and Applications (Irwin Series in Marketing)
by: Benson P. Shapiro; Robert J. Dolan; John A. Quelch
1985