Books for Prep



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1.
: Wikinomics: How Mass Collaboration Changes Everything
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2.
: The Wisdom of Crowds
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3.
: Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
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4.
: Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
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5.
: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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6.
: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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7.
: The Wealth of Networks: How Social Production Transforms Markets and Freedom
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8.
: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
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9.
: The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
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10.
: Convergence Culture: Where Old and New Media Collide
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